Media DAO: A blockchain-based model for the transformation and innovation of the publishing and media industry

Xiaofeng Chen; Sirui Li; Lingli Tang

doi:10.54844/ep.2023.0418

Authors

Xiaofeng Chen School of Computer and Artificial Intelligence, Wuhan University of Technology, Wuhan 430070, China https://orcid.org/0000-0003-3598-695X
Sirui Li College of Law and Humanities and Social Sciences, Wuhan University of Technology, Wuhan 430070, China
Lingli Tang School of Computer and Artificial Intelligence, Wuhan University of Technology, Wuhan 430070, China

DOI:

https://doi.org/10.54844/ep.2023.0418

Keywords:

media decentralized autonomous organization, publishing media industry, media transformation, blockchain

Abstract

The publishing media industry faces many challenges such as outdated innovation mechanisms, strict information control, low quality of content creation, unfair distribution of content, and poor management of content rights, etc. Media decentralized autonomous organization (DAO), a blockchain-based media organization, offers innovative solutions to these problems through its decentralized nature, new organizational form, and governance. This paper compares the differences between the traditional publishing media industry and media DAOs, discusses the changes that media DAOs have brought to the publishing media industry, and explores future trends and challenges in the publishing media industry. The goal is to guide the publishing media industry to break away from stereotypical thinking and further explore the room for development.